Gig whores. This one’s got your name on it.
Born by Ted Baker is a new menswear collection of everyday wear that’s anything but – a collection that’s as inventive and versatile as it is upbeat and vibrant.
To launch the new collection, in stores tomorrow – Monday August 17 – Ted Baker are setting the ultimate music challenge – a Gig Race that embodies the Born belief that we should ‘seize the everyday’.
Contestants will have two weeks to attend as many gigs as they can and will be blogging and twittering their exploits, so you can follow the action every step of the way.
The winner will walk away with ÃÂ£1,000 of Born by Ted Baker.
Plus we have hooked up with the award-winning and sold-out festival Bestival (September 11-13 – featuring Kraftwerk, Massive Attack, Elbow, Lily Allen and Fleet Foxes) who are giving us two hot tickets (plus weekend camping) for what promises to be the best three days in a field this summer.
So the winner gets all this and potentially, an official world record for the most gigs in seven days.
To apply visit www.bornbytedbaker.com.
As well as hosting the Gig Race, www.bornbytedbaker.com will update every 24 hours bringing you the freshest links and offers.