With Liverpool chosen to host the first event of its kind, Getintothis’ Craig MacDonald has all the details of another coup for the city.
Liverpool is to host the inaugural Music Tourism Convention on in February 2017
In what is another major coup for the Unesco Music City, the event is the first of its kind in the world, with it bringing together both the music and tourism sectors, to explore how music impacts, benefits and improves tourism.
Music tourism is blossoming all over the world, with this being reflected in the array of speakers from different nations represented across the event which is organised by Sound Diplomacy, Visit Britain and Marketing Liverpool. The industry is worth £3.7 billion in direct and indirect spend, with our shores welcoming 9.5 million visitors for musical events alone.
Taking place at the Titanic Hotel, the Music Tourism Convention will firstly take a look at the past, present and future of the host city, with LIMF Creative Director Yaw Owusu, Peter Hooton and Natalie McCool all announced as speakers.
There will also be an TEDx style presentations and panels that take an in depth look into Destination Marketing and Festivals as Tourism, before the British Music Experience concludes proceedings at a special event.
- The Music Tourism Convention takes place at the Titanic Hotel on February 16-17 2017, tickets are £145.
The full list of speakers are:
New Speakers include:
Sally Balcombe, CEO, Visit Britain
Jo Dipple, CEO, UK Music (Authors of ‘Music Tourism: Wish You Were Here’)
Norbert Kettner, CEO, Vienna Tourist Board
Julie Chappell, Chief Digital Officer, London and Partners
Burkhard Kieker, CEO, Visit Berlin
Ellie Westman Chin, President and CEO, Visit Franklin, TN
Albert Schilcher, VP, Talent and Networks, MTV Networks
Helen Sildna, Founder and Director, Tallinn Music Week
Stephen Budd, Co-founder, Africa Express
Stevie Freeman, Chief Executive, Americana Music Association UK
Mike Clewley, Cultural Coordinator, Punk London
Aubrey Preston, Founder, American Music Triangle
Dr. Vanessa Toulmin, Director Community Engagement, University of Sheffield
David Nicholson, Director, Lofthouse
Debbie Wilson, Project Development Director at Alabama Department of Tourism
Peter Hooton, Platinum Selling Musician, The Farm
Yaw Owusu, Creative Director, Liverpool International Music Festival
Miguel Riego, CEO, Association of Night Time Businesses, Asunción, Paraguay
Nicola Greenan, Head Of Engagement, Leeds 2023
Drew Young, Music Programs Manager, Visit Mississippi
Natalie McCool, Artist
John Rash, Director, Broadwick Live and Festival No.6
Vic Galloway, Broadcaster and Journalist, BBC Radio Scotland
Nick Hüper, Director Of Comms, Wacken Open Air
Sebas Van der Sangen, Director of Communications, City Of Amsterdam
Donna Close, AMP Culture Brighton