The Great Twitter Enhancement – Satisfaction Guaranteed?



Twitter doubles its character limit and Getintothis’ Sean Parker is unimpressed.

What did you think when you first heard the word Twitter?

To be honest, I remember the names Hotmail, Yahoo and Google sounding bizarrely unlovable too, so there’s my marketing clout for you. Stupid, right?

Why would anyone celebrate their inane thoughts and brief idea updates in such a knowingly self-derogatory way? Well it turned out that that was the very point. To industrialise media gossip and the inebriated/high/projecting fleeting thoughts of slebs the world over, as if Hello! magazine, OK and The Mail Online weren’t handling that already.

When I think of Twitter now, I think of an irate Stephen Fry, Liam Gallagher or Donald Trump in a darkened room late at night, hunched over their mobile phone or laptop, jabbing their half-formed, attention-seeking, unedited characters with the prescribed limit in place as a kind of mental perimeter fence, ensuring dangerous ideas are merely celluloid-bound. Horrible! D’you know what I mean?

But it’s these people, and hearing from them – particularly in this unedited way – that the platform is for.

Since its inception back in the mists of the first decade of this century, the company itself has held that the brevity of its ‘tweets’ is its strength. It’s a reflection, and exploitation, and natural last textual point of the tabloid sound-bite culture. If that seemed somehow unsatisfying it’s because you’re an over-entitled bully elitist snob who despises the habits of the poor put-upon masses. If you want any kind of intellectual unpacking of that divisively fascistic 3am comment, you’d better click over to facebook to get it, sunshine.

Kanye Wests Asbo-ish outbursts of a couple of years ago were funny, coming as they did in mini-paragraph after mini-paragraph, as if the tech couldn’t keep up with his very important artistic ejaculations. This might have been a tipping point for the bosses, while keeping it brief in public, secretly knowing they needed to entertain the self-important nonsense platforms of their multi-millionaire sleb-slaves.

It’s tempting to think that it really doesn’t matter, that the length of a public message shouldn’t really dominate so many column inches, and that it’s a first world issue at best. But that would be to unwisely ignore the crucial place that social media has in the contemporary media weather, subtle and often responsibility-free public mood barometers which feed various movements and industries, and the way that just CNN used to constantly namedrop Twitter in the way that Nigel Farage still does on his LDN talk show is telling.

The company has lost something in the area of $3 billion in value since the start of the summer, compared to the endless trillions that the ubiquitous Facebook seems to ringfence.

Whether Twitter rescues itself from the deadening black hole of sales flatlining indifference and pointless effluence that its platform represents, to become something in line with the Corbyn/Sanders (thinkalike) future that is near upon us waits to be seen.

Stopping the trolling might be useful, but freedom of speech is just that, however ugly it seems. Hey, at least the grammer is improving, all social networking has had a hand in that, and that’s all us wordies really wa




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