Dance behemoth Creamfields announce groundbreaking new tech for their 2016 festival, Getintothis’ Ste Knight has the scoop
2016 will see Creamfields unveil its most ambitious production concept ever as they introduce the Steel Yard superstructure. Involving 12 months of planning, and constructed exclusively for Creamfields, the Steel Yard is the first and largest of its kind in Europe. With a capacity of 20,000 and reaching 20m high, this interactive experience redefines festival production as we know it.
The Steel Yard venue features newly-developed automated technology that will transform the space, immersing festival goers into a feast for the senses, and allowing you, for the first time, to get up and close and personal and be part of the production. Last year Creamfields set the standard for festival production and this year they’ve raised the game once again. By all accounts, this is just the first of a series of all-new production announcements to be unveiled for this year’s festival.