Sound City+ conference will be a gathering “for the reckless and outspoken” Getintothis’ Roy Bayfield looks ahead to the region’s music business event.
A conversation between IDLES’ Joe Talbot and 6 Music’s Chris Hawkins is part of the Sound City+ 2020 conference, an event which wants us to “start a fucking riot”.
Sound City+ is about engaging with, learning from and sharing ideas with leading industry professionals with expertise from a massive range of fields.
The conference runs alongside the Sound City 2020 Festival in Liverpool on May 1-3.
The first reveal of speakers shows we’ll be seeing executives from Facebook, Vevo, BBC and Sky as well as producers and significant artists.
Sound City explain why Joe Talbot has been chosen as part of a conference programme themed around the “reckless and outspoken” with conference organiser, Jo Witty saying: “Since their critically acclaimed debut album in 2017, Idles have been one of the most talked about bands around, confronting sexism, racism, toxic masculinity, socialism and politics all through the means of hard-hitting, conversation-starting music.
“After a remarkable few years selling out tours around the world, and with their third album on the horizon, Talbot will discuss everything from music to politics and what we can expect from Idles in 2020.”
Also on the bill, engineers, mixers and producers Adrian Bushby (Foo Fighters, Spice Girls) and Steph Marziano (Sam Smith, Kasabian) will talk about their jump from school to studio, their working process, the recording industry, and tales from behind the desk, in a session hosted by BBC Introducing and Amazing Radio’s Shell Zenner.
Facebook’s Vanessa Bakewell will host a digital masterclass on how to scale your music marketing across Facebook and Instagram, and Vevo’s Carl Young will run a session on how indie artists can use music videos to raise their profile.
Sound City+ will once again be based in the British Music Experience, located in the Cunard Building on Liverpool’s iconic waterfront. Further workshops and collaborations will be happening in venues across the Baltic Triangle.
For the festival, Sound City have announced headliners Friendly Fires and Pale Waves, alongside Marika Hackman, The Snuts, The Blinders, Tim Burgess, The Mysterines, The Lathums, Stealing Sheep, Spector and many more.
As the Keychange Lead UK Festival Partner, Sound City 2020 will be demonstrating its commitment to
the Keychange initiative as it strives towards a 50/50 gender split across both the festival and conference, something it was proud to achieve with Sound City+ in 2019.
Joanne Whitty, added: “After over a decade of being in the business, SoundCity+ 2020 is like none other.
“Our approach is about championing the outspoken, the ambitious and exposing the true realities of what it’s like to tackle the industry throughout several different sectors.
Sound City+ is the place to shake hands with competitors, laugh with future international investors and discover potential future tastemakers. The world is changing, technology is changing and the business is changing.
“There’s nothing traditional about what Sound City+ 2020 invites its delegates to partake in this May.”