Haim
SoCal sisters Haim release I Know Alone from forthcoming album Women In Music Pt. III, Getintothis’ Will Truby reports.
Haim have released the second single from their upcoming album, alongside a music video filmed under quarantine.
Though ‘I Know Alone’ was initially about the loneliness and agitation they felt after coming off tour, the melancholic pop song now takes on a whole new meaning.
With lyrics like “been a couple days since I’ve been out” and “’cause nights turn into days that turn to grey”, the song suddenly seems universally relatable.
In an announcement from the band following the single’s release, they stated that “’I Know Alone’ was always going to be the next song we released, but it feels eerily appropriate given what’s going on in the world right now,” and that they hope “this song keeps you company.”
The single’s music video is a straight-faced yet unmistakably fun dance routine, set against a background of a bleak basketball court lined with trees.
Co-choreographed by Francis Farewell Starlite, and directed remotely by Jake Schreier (Chance The Rapper, Kanye West, Selena Gomez), it’s a both a bold new direction, and a reminder of why this band is so fun.
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After initially postponing the album’s release, the band decided to drop it under quarantine.
Talking on Zane Lowe’s Apple Music show, Alana Haim said “now that it feels like we’ve settled into this weird quarantine new normal life, we really just want to put it out.”
Last year saw the group release three singles, which feature as bonus tracks on the upcoming album, as well as featuring on Vampire Weekend’s long-awaited fourth album.
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The collaboration has clearly paid off, with both ex-member Rostam Batmanglij and current collaborator Ariel Reichtshaid co-producing, along with Danielle Haim.
The album follows 2017’s Something To Tell You, which peaked at No.2 on the UK album charts. Haim were nominated for a Grammy after releasing their debut album, Days Are Gone, in 2013.
